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Eight Showings. Three Replies. What Do You Tell the Seller?
Good evening, NREB readers.
As always, we’re here to keep real estate professionals informed while cutting out the fluff. Let’s get right into it.
Your seller wants to know how the week went.
You have showing requests in one system, a few comments by text, and an agent who promised to call back. You remember someone mentioning the kitchen. Someone else liked the yard.
There is plenty to collect, but the seller’s question is simpler: “What are we learning, and should we change anything?”
This is a useful job for AI. Give it a defined set of information and ask it to help organize the update. The value is in making the evidence easier to discuss, without turning incomplete feedback into a confident verdict.
Start with what actually happened
Consider a fictional listing with eight completed showings this week and three feedback responses:
One buyer liked the layout but thought the kitchen needed updating.
Another liked the yard but preferred a competing home with a newer kitchen.
A third said the street was too busy.
Two comments mention the kitchen. That is worth investigating.
It does not establish that most visitors disliked it, that the five nonrespondents agreed, or that a particular price reduction would produce an offer.
“Two of the three responses mentioned the kitchen” is useful. “Buyers agree the house needs a remodel” goes beyond the evidence.
A summary should make that distinction easier for the seller to understand. Keeping the counts and original comments together helps prevent a tidy paragraph from sounding more conclusive than the week actually was.
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Give AI a smaller assignment
“Analyze my listing and tell me why it isn’t selling” asks for a conclusion the feedback alone cannot support.
A better assignment is to organize what you already have: completed showing counts, responses received, repeated concerns, positive comments, and questions that still need an answer.
Ask it to keep the original comment beside each theme so you can check the grouping. “Kitchen needs updating” and “kitchen is too small” may sound similar in a summary, but they suggest different concerns.
You can also ask for a short draft of the seller update. Keep your own recommendation separate until you have reviewed the evidence.
There is no need to buy another reporting tool before checking what your existing system provides. ShowingTime’s Listing Activity Report, for example, already brings together showing activity and feedback. AI can help explain the material you have; it does not need to recreate every report.
Keep missing answers visible
In our example, five showings produced no feedback response yet. That is missing information, not a positive or negative review.
There is another counting trap: one buyer may visit twice, and one agent may send both a text and a feedback form about the same visit. Those are not necessarily separate opinions.
Before sending the update, check that the summary distinguishes:
Activity: what happened during the reporting period.
Feedback: what people actually said.
Your assessment: what you think deserves attention next.
Avoid percentages that make a tiny sample sound authoritative. “Two responses raised the kitchen” tells the seller more honestly what you know than a sweeping claim about what buyers want.
Add the judgment the report cannot supply
The kitchen comments give you a reason to look more closely. They do not tell the seller to spend $30,000 renovating.
Which competing home did the second buyer prefer? How was it priced? Was its kitchen the deciding factor, or one advantage among several?
A useful next step might be to review that property with the seller, ask a follow-up question, or check whether the listing photos accurately communicate the home’s condition.
If the evidence supports a pricing conversation, have it. But support that recommendation with current competition and relevant sales, rather than asking a few comments to carry the entire argument.
The seller should leave the update knowing what you learned and what you will do next, even when the answer is that you need more information.
Protect the information before you paste it
Use a brokerage-approved tool and follow the rules governing the information you provide. Leave out unnecessary names, contact details, access instructions, and confidential negotiating information.
NAR’s recent AI guidance emphasizes approved tools, minimum necessary data, and checking provider policies before entering client or business information. Removing names alone does not override MLS licensing restrictions or your brokerage’s requirements.
Review the final wording against the original records before sending it.
A good seller update does not have to be long. It needs to distinguish what happened, what remains uncertain, and what comes next.
AI can help you get that update onto the page. Your value is in making sure it deserves the seller’s confidence.
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